26 September 2017
Today, we are proud to announce a three year vehicle partnership with Premier Soccer League Club, Orlando Pirates. Orlando Pirates is one of the most successful and recognisable Soccer clubs in South Africa and has a loyal fan base of over 10 million people. This, coupled with the fact that Soccer remains the country’s most popular and most-viewed sport, led us to our three year partnership which begins today.
We announce this partnership at interesting time with both brands currently in a phase of transformation, resolved to do better for customers and fans alike.
For us at Ford, we have a resolute commitment to going further and creating enjoyable experiences at every customer touch point. We want our customers to feel proud of the brand, to be loyal supporters of our efforts, cheering us on like their favourite team. In order to achieve this we need to be the best at our game. This same tenacity is obvious in the Orlando Pirates team. Their dedication to their fans and desire to always do better is what resonated with us.
We are proud to be a part of the Orlando Pirates journey for the next three years and we look forward to the exciting opportunities this sponsorship presents.